#VHSdress

memories

Adam Quang Sustainable Fashion Art Installation. #AQSFAI ​

#VHSdress film strips flowing with movement, representing our

The Mandela effect is an unusual phenomenon where a large group of people remember things that never happened.

So ...

What happens when memories manifest themselves into a physical form and the technology holding it becomes obsolete?

A VHS tape

has its means of telling us our own stories.

The stories held within the tapes convey our personal life memories, such as a first dance, or a father’s 90th birthday celebration, or

first steps of a cherished child

Unfortunately, the information stored on the VHS tapes will be lost to the next generation. The technology that is used to read it will eventually be obsolete.

This poses a question.

Will the stories and knowledge on the tapes be lost due to technology or will we be able to memorialize our memories, stories and knowledge for future generations, before technology makes our ways of telling our personal history obsolete?

And the longer life goes on, the fewer are those around to challenge our account, to remind us that our life is not our life, merely the story we have told about our life. Told to others, but—mainly—to ourselves.” Julian Barnes

What we see and what we will end up remembering

isn't always the same.

The sheer fabric of time altering what we witness, like the wind shifting the curtain. Pictures and video image stored in our devices maintain our actual experiences, without the perception of how we project ourselves.

Some of the VHS film could be home-made “naughty films”

found in the garbage of the “bunny” house in LA

 or just recordings of documentaries and old TV shows of the daily life of a 70-year old Canadian woman.

As an artist, I am asking the uncomfortable questions to which most of us don’t want to know the answers.

Using radical material to spark a conversations on sustainable fashion with fashion industry decision makers.

CREATING CHANGE AT THE ROOT OF OUR FASHION INDUSTRY

These dresses were made from textile waste and / or found material by upcycling and handcrafting them into haute couture dresses. Worn by various fashion industry influencers as a performance art on fashion runways and fashion events: Toronto Fashion Week ( T.F.W), Fashion Art Toronto ( F.A.T), Start Up Fashion week ( S.F.W), Hollywood Nord,  Toronto International Film Festival (TIFF)…

#VHSdress

The #VHSdress is made from donated VHS tapes and/or found materials through upcycling. Each piece take 90 to 180 days to research, product development, material gathering, and over 100 hours to hand craft into an haute couture dress.

Photo Shoot

Magazine Editorial

Time-lapse

Making of #VHSdress​

Making of #VHSdress

#VHSdress - Sustainable Fashion Art Installation

MEMORIES

#VHSdress - MEMORIES

Performance

#VHSdress - MEMORIES

Research / Studies

memories

Mandela Effect

An unusual phenomenon where a large group of people remember things that never happened

Rashomon Effect

Where individuals give significantly different but equally believable accounts of the same event.

Face Blindness

This bizarre medical condition that stops people recognizing faces. - Prosopagnosia or face Blindness.

Multi-award-winning interdisciplinary artist | author | yogi

Adam Quang is an accomplished interdisciplinary artist, designer, and author with over 20 years of experience. He serves as the fashion director for Hollywood North Style Lounge and is a prominent advocate for sustainable fashion. Adam has been honored with the Excellence Young Quebec Designers Award and is the creative director of his private fashion label, Xcouture.ca, which specializes in haute couture-inspired, gender-neutral, net-zero carbon fashion made from reclaimed textiles. His private label reflects his dedication to sustainable and ethical fashion practices, using reclaimed textiles and implementing a circular fashion model.

He is a leading voice in the sustainable fashion movement, dedicated to promoting sustainable and ethical fashion practices in the industry. His current work, the Sustainable Fashion Art Installation series, highlights the intersection of fashion sustainability and technology, showcased at prestigious events such as Design Miami/Art Basel, T.I.F.F, and various Fashion Weeks in Canada. He also has experience as a costume FX textile artist for Star Trek: Discovery, adding to his skills and creativity in the field of costume design.

My works do not generate profit – they are created in order to raise awareness. Your financial support is much appreciated. Each dollar really counts, from a one-time contribution to a monthly donation of support.

Special Thanks To

Adam Quang : Art Direction 

Sarah Davidson-Gurne

Violinist / Model

Special Thanks To

Melissa Nolet

Model

Chris Corridore

photo

Blaise Boissonneault

photo

Sonia Torsan-Eduardo

Stylist

Nicole

Makeup